One Million Gabby’s Purrfect Dollhouses by Spin Master Sold
Gabby & Friends YouTube Channel Surpassed 1 Billion Lifetime Views
First-Ever Global Tour Gabby on the Go! Launched
And Much More!
UNIVERSAL CITY, CA – June 7, 2023 –Universal Products & Experiences (UP&E) is the driving force behind one of the fastest growing brands in the preschool space, celebrating global expansion and major milestones for DreamWorks Animation’s Gabby’s Dollhouse.
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Following its retail launch in 2021, UP&E is celebrating an impressive one million dollhouses sold of the award-winning Gabby’s Purrfect Dollhouse, brought to market by leading global children’s entertainment company Spin Master, master toy licensee for the franchise. Additionally, the playset was named the #1 overall item in the ITPS Supercategory in the U.S. for 2022 (Circana/ Retail Tracking YTD 2022). Gabby’s Dollhouse is resonating with fans worldwide, reporting year-over-year growth and ranking as the number five Preschool Toy property globally and among the top 3 Preschool Toy licenses in the U.S. and Australia. (Circana/Retail Tracking Service YTD Apr'23).
The digital eco-system is also showing no signs of stopping. The Gabby’s Dollhouse YouTube channel recently surpassed over one billion lifetime views; the Gabby’s Dollhouse app, also created by Spin Master, has over 23 million downloads globally (available in 19 languages, 175 countries); and music downloads have surpassed 135+ million streams (with playlists in 15 languages).
“There’s incredible excitement and momentum around Gabby’s Dollhouse,” said Shannon Vacca, Senior Vice President Franchise Strategy, Universal Products & Experiences. “The series brings to life key themes of imagination, friendship and adventure, and this naturally extends into real-life play. Fans around the world have embraced Gabby’s Dollhouse so enthusiastically, and we couldn’t be more excited about celebrating one million dollhouses sold. We know there’s something really special about Gabby, and there’s endless opportunities to surprise and delight fans through new content, engaging products, theme park events, innovative retail experiences and more.”
As part of UP&E’s strategic global expansion, Gabby’s Dollhouse consumer products have extended to all major categories including toys, publishing, fashion, home, food, beauty and care, games, tech and more, with newly announced global partnerships featuring marquee brands including Crayola and LEGO’s first-ever builder sets. Additionally, master toy partner Spin Master’s best-in-class, dollhouse eco-system will be launching its newest addition in August – introducing the Gabby Cat Friend Ship-- bringing the magic of the new season’s cruisin’ in the SS Mercat to life.
Throughout the summer, Gabby is inviting fans to join her on a worldwide tour. UP&E, in partnership with DreamWorks Animation, has launched its first-ever global Gabby on the Go! retail tour. This immersive fan experience spans the U.K., France and then heads to the U.S. from summer through fall with coast-to-coast stops tied to major retailers as well as theme park activations at Universal Destinations & Experiences resorts.
About Gabby’s Dollhouse
Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with their new friend Gabby and all her kitty friends. Created and executive produced by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes.
The series, now in its seventh season, continues to attract new fans worldwide, charting among the top 10 Netflix kids’ series in 89 countries, with new free-to-air partners in key international territories including Nick Jr. in the U.S. as well several partners across EMEA, LATAM and APAC.
About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
