Universal Products & Experiences

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Trolls X CAMP: An Immersive Musical Adventure and Retail Experience

Inspired by the newest chapter in the blockbuster musical franchise, the all-new experience debuts at CAMPs 5th Avenue Flagship Store on November 17th, Day-and-Date with the Theatrical Release of DreamWorks Animation’s Trolls Band Together


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New York — CAMP, The Family Experience Company, invites you to a vibrant, rainbow-infused world filled with music and positivity with the launch of its newest experience, Trolls x CAMP. This immersive adventure, inspired by DreamWorks Animation’s newest chapter in the blockbuster musical franchise, Trolls Band Together, opens at CAMP’s flagship 5th Avenue location on November 17th to celebrate and coincide with the film's release in theaters nationwide. Limited tickets are now available here.


Families will step through CAMP’s signature Magic Door into a 4,500-square-foot musical world inspired by the new film and created in collaboration with NBCUniversal. With live music, dancing, glitter, and magic, everyone will leave singing. Come to CAMP to:

  • Navigate through a Trolls-hair-filled tunnel (or “trunnel,” if you prefer).
  • Climb and play in Bergen Town, the Trolls Tree, and Vacay Island’s pool noodle jungle gym.
  • Snap a selfie with Poppy and Branch!
  • Steer Rhonda to Mount Rageous — it’s a collaborative driving video game for the whole family!
  • Unleash your inner Troll at Mr. Dinkles’ Sparkle Spa.
  • Sing and dance along to your favorite nostalgic pop songs and new classics from the Trolls Band Together soundtrack.
  • Shop exclusive Trolls x CAMP co-branded apparel and accessories in Poppy’s Scrapbook Station.


The Magic Door will open to Trolls x CAMP on Saturday, November 17th, at CAMP’s flagship store at 110 5th Avenue in the Flatiron District. Limited tickets are available today, online at camp.com/trolls or in person at CAMP, and families are encouraged to plan ahead.


A vibrant chorus of color, music and sparkle will take center stage as CAMP and Universal Products & Experiences introduce a bespoke collection of co-branded toys, games, fashion and accessories for kids and grown-ups, including CAMP-exclusive Poppy and Viva’s capes, a karaoke microphone and a dazzling collection of toys from Mattel, KIDdesigns and more. The collection will be available at 5th Avenue, on camp.com and in other CAMP stores nationwide.


“My whole family — grown-ups included — loves DreamWorks Animation’s Trolls. That’s incredibly rare and it’s why this is such a perfect collaboration for CAMP — we’re all about creating immersive experiences where grown-ups and kids can play together”, said Kirk Larsen, CAMP’s Chief Creative Officer. ” With Trolls x CAMP, we’re aiming for the sweet spot between going to your favorite boy band concert in middle school and taking your kids to a theme park. This is the perfect first show to launch our Universal partnership; can’t wait to show what’s next!”


“The Trolls films, with their zany yet empathic characters, glittery settings and infectious music, have added a vital dimension to the DreamWorks Animation catalogue, and Trolls Band Together will complete this trilogy with a story that will have you dancing while it tugs at your heartstrings,” said Michael Silver, President, Global Business Development, Universal Destinations & Experiences. “We are delighted that CAMP is enabling Trolls fans to enter the world of these tiny titans and experience their challenges and triumphs. We are thrilled that CAMP and NBCUniversal are partnering for the first time and look forward to CAMP bringing many of NBCUniversal’s other family-oriented properties to life at its locations throughout the country.”


“The true magic of the Trolls doesn’t stop at the screen or shelf– it continues as kids’ playout the happy world of the Trolls through their own imaginations,” says Rafael Macias, Executive Vice President and Global Commercial Officer, Consumer Products & Games, Universal Products & Experiences. “We’re committed to providing fans with dynamic opportunities to immerse themselves into the storytelling through innovative consumer products, video games and immersive retail experiences. Trolls is the first of a multi-IP collaboration with CAMP and is an exciting realization of our vision to bring-to-life-innovative shop and play retail experiences that ignite the imagination and build special memories for families.”


Trolls x CAMP will be in New York for a limited time before moving to another CAMP location. For more information, visit camp.com and follow @campstores and hashtags:#campstores #trollsxcamp #trolls #broppy.


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About CAMP

Launched in 2018, CAMP creates immersive retail experiences that inspire and engage families through a unique combination of retail and entertainment. CAMP operates eight locations with rotating experiences in Boston, Chicago, Connecticut, Dallas, Los Angeles, New York, and Texas and is expanding to D.C. later this year. Some of CAMP’s current shows include Bluey x CAMP, Disney Encanto x CAMP, The PAW Patrol Experience: Only at CAMP, and Doodles x CAMP. As part of an ongoing collaboration, Camp and Universal will introduce two more themed experiences in the coming year for families nationwide to enjoy.


CAMP is a Family Experience Company that helps answer the question, "What should we do today?" through a unique combination of retail, media, and entertainment. Launched in 2018, CAMP operates eight retail locations in Atlanta, California, Chicago, Connecticut, Massachusetts, New York, and Texas and serves families everywhere via its digital platforms.


About DreamWorks Animation’s Trolls Band Together

This holiday season, get ready for an action-packed, all-star, rainbow-colored family reunion like no other as Anna Kendrick and Justin Timberlake return for the new chapter in DreamWorks Animation’s blockbuster musical franchise: Trolls Band Together.


After two films of true friendship and relentless flirting, Poppy (Anna Kendrick) and Branch (Justin Timberlake) are now officially, finally, a couple (#broppy)! As they grow closer, Poppy discovers that Branch has a secret past. He was once part of her favorite boyband phenomenon, BroZone, with his four brothers: Floyd (Golden Globe nominated electropop sensation Troye Sivan), John Dory (Eric André; Sing 2), Spruce (Grammy winner Daveed Diggs; Hamilton) and Clay (Grammy winner Kid Cudi; Don’t Look Up). BroZone disbanded when Branch was still a baby, as did the family, and Branch hasn’t seen his brothers since.


But when Branch’s bro Floyd is kidnapped for his musical talents by a pair of nefarious pop-star villains—Velvet (Emmy winner Amy Schumer; Trainwreck) and Veneer (Grammy winner and Tony nominee Andrew Rannells; The Book of Mormon)—Branch and Poppy embark on a harrowing and emotional journey to reunite the other brothers and rescue Floyd from a fate even worse than pop-culture obscurity.


Featuring Trolls’ signature psychedelic joy-bomb of new and classic pop hits, Trolls Band Together stars a dazzling cast of musical superstars and comedic powerhouses as new franchise characters, including four-time Grammy nominee and Latin Grammy winner Camila Cabello (Cinderella) as Viva; Zosia Mamet (The Flight Attendant) as Crimp; and 12-time Emmy winning drag icon RuPaul Charles as Miss Maxine.


The returning cast includes Grammy, Emmy and Golden Globe nominee Zooey Deschanel as Bridget; Christopher Mintz-Plasse as Gristle, the Icona Pop duo Aino Jawo and Caroline Hjelt as Satin and Chenille, Grammy winner Anderson .Paak as Prince D, comedian Ron Funches as Cooper, SAG nominee Kunal Nayyar as Guy Diamond and Emmy winning Saturday Night Live legend Kenan Thompson as Tiny Diamond.


Trolls Band Together is steered by returning director Walt Dohrn and producer Gina Shay, and is co-directed by Tim Heitz (head of story, Trolls World Tour). DreamWorks Animation’s Trolls films—2016’s Trolls and 2020’s Trolls World Tour—have sung and danced their way to record-breaking success, earning an Oscar® nomination for Best Original Song and fueling one of the largest and most beloved entertainment brands in the world.


About UNIVERSAL LIVE ENTERTAINMENT

Universal Live Entertainment partners with best-in-class entertainment companies to bring today’s most popular stories, characters and adventures to life in a city near you. From larger-than-life touring shows to immersive, walk-through exhibitions and family entertainment centers, Universal’s world-class entertainment brands are delivered across the globe for families, friends and people of all ages to enjoy. Productions include Jurassic World Live Tour, Jurassic World: The Exhibition, A Minion’s Perspective, DreamWorks Animation: The Exhibition, The Office Experience, American Ninja Warrior Adventure Parks, Film with Live Orchestra concerts and more.

 

Universal Live Entertainment is a division of Universal Destinations & Experiences, a unit of Comcast NBCUniversal. With incredible theme park destinations across the globe, Universal Destinations & Experiences offers guests of all ages the most exciting and popular entertainment experiences. Universal theme parks are known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film-and-television-based attractions.


About UNIVERSAL PRODUCTS & EXPERIENCES

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com

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