Six New Mini Bar Flavors Featuring “Trolls”-themed Jokes Available Now 

“Trolls World Tour” is set to debut in theaters and at-home, on-demand, April 10, 2020

Chicago, April 2, 2020 — Laffy Taffy, the popular candy brand known for its deliciously stretchy, fruity and chewy candy with a fun joke on every wrapper, is celebrating the premiere of DreamWorks Animation’s new film, "Trolls World Tour", with the launch of limited-edition, “Trolls”-themed mini bars, featuring six new flavors and over 80 new “Trolls”-themed jokes on each wrapper. Laffy Taffy Trolls candies can be found now at most food, drug, and mass-merchandise stores nationwide. 

The six limited-edition Laffy Taffy Trolls flavors are inspired by each of the six different Trolls tribes featured in the film. Each flavor features one of the Trolls characters on its wrapper such as Queen Poppy’s Strawberry Cream and Queen Barb’s Dark Cherry. Other flavors include Prince D’s Orange, Trollex’s Pineapple, Trollzart’s Coconut and Delta Dawn’s Apple Pie. Laffy Taffy Trolls candies are available now in two sizes: 3.8 oz. peg bag for $1.49 SRP and 12 oz. laydown bag for $2.99 SRP. 

“We are so excited to be launching a limited-edition candy line inspired by DreamWorks Animation’s ‘Trolls World Tour’,” said Alnese Thomas, Brand Manager for Laffy Taffy at Ferrara. “The Trolls inspire us to find our own inner happiness and joy, and at Laffy Taffy, we want consumers to find that same enthusiasm for life. Our candies bring smiles to peoples’ faces and the addition of Trolls to the Laffy Taffy family will only bring about more ‘laffs!’” 

About “Trolls World Tour”

Anna Kendrick and Justin Timberlake return in DreamWorks Animation’s “Trolls World Tour,” an all-star sequel to DreamWorks Animation’s 2016 musical hit. In an adventure that will take them well beyond what they’ve known before, Poppy (Kendrick) and Branch (Timberlake) discover that they are but one of six different Trolls tribes scattered over six different lands and devoted to six different kinds of music: Funk, Country, Techno, Classical, Pop and Rock. Their world is about to get a lot bigger and a whole lot louder. “Trolls World Tour” will debut in theaters and in homes on-demand on April 10, 2020.

About Laffy Taffy 

Since 1971, Laffy Taffy has been bringing little bites of delight to families and children of all ages. Laffy Taffy’s portfolio of products include their classic mini bars, Stretchy and Tangy bars, Laffy Taffy Ropes, and the newly released Laff Bites™. Laffy Taffy is available in fan favorite fruit flavors including Cherry, Strawberry, Grape, Watermelon, Sour Apple, Banana, Sparkle Cherry and Blue Raspberry. 

To learn more about these products and the Laffy Taffy brand visit LaffyTaffy.com or join the conversation on Facebook (@laffytaffy) and Instagram (@laffytaffy).  

About Ferrara

Ferrara, a related company of The Ferrero Group, is an industry leader in U.S. confections and one of the fastest growing confections companies in the country. A passionate team of more than 4,000 employees work together to share delight in every bite through leading brands that have shaped the confections market for more than 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach’s®, Black Forest®, Laffy Taffy® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Headquartered in Chicago, the company has an operational network of manufacturing, distribution and R&D facilities across North America. Learn more at www.ferrarausa.com.

About DreamWorks Animation 

DreamWorks Animation (DWA), a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corporation, is a global family entertainment company with feature film and television brands. The company’s deep portfolio of intellectual property is supported by a robust, worldwide consumer products practice, which includes licensing, and location-based entertainment venues around the world. DWA’s film heritage includes many of the world’s most beloved characters and franchises, including Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Trolls and The Boss Baby, and have amassed more than $15 billion in global box office receipts. DreamWorks Animation’s television business has quickly become one of the world’s leading producers of high-quality, animated family programming, reaching consumers in more than 190 countries. Creating a diverse array of original content in a variety of formats and delivering deep, fully immersive worlds served up with compelling characters, the studio has garnered 25 Emmy® Awards since inception in 2013.

About Universal Brand Development

Universal Brand Development globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal cable and television. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com.