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JAKKS Pacific Unveils Exciting New Bowser and Donkey Kong Toys Inspired by Nintendo and Illumination's The Super Mario Bros. Movie

Exciting July Releases Coming: New Cat Mario, Peach, Bowser, Donkey Kong, and much more!


JAKKS Pacific, Inc. is excited to announce new officially licensed toys inspired by Nintendo and Illumination’s The Super Mario Bros. Movie are coming soon to retailers in North America, Asia-Pacific, Latin America, Europe, Middle East and Africa.


Wave 2 of The Super Mario Bros. Movie 5” Figure Series showcases iconic characters, Tanooki Mario, Kamek, Peach and Cat Mario. Each figure is crafted with premium details, lifelike acrylic eyes and boasts impressive articulation with 8-16 points of movement. Every character comes with its own movie-specific accessory! Each figure is sold separately at $19.99. Available at Target in the US and other retailers globally starting in July.


Bowser’s Island Castle playset comes with an exclusive 1.25” Bowser figure. The castle opens to reveal Bowser’s throne and an array of thrilling interactive features. Jail cells can be lifted or concealed. Access a hidden escape route through the trap door. Additional features include hanging mace balls and rolling wheels! Get this amazing playset for $29.99.


The Donkey Kong Stadium Playset with exclusive 1.25” Donkey Kong figure is a fully enclosed set that opens to reveal the thrilling arena showcased in The Super Mario Bros. Movie! Prepare for interactive adventures with elements like Question Blocks, hanging tire and crate as well as moveable beams and barrels. This captivating playset will be available for $19.99.


Get ready to embark on thrilling adventures with Wave 2 of The Super Mario Bros. Movie 1.25” Mini Figures. This new wave includes beloved characters Cat Mario, Tanooki Mario, General Koopa, Dry Bones, Shy Guy, and Goomba. Each figure is accompanied by a Question Block that opens to reveal authentic movie backgrounds, adding an extra layer of immersion. Collect your characters individually for $5.99 each.


Engage in an epic showdown with Inflatable Bowser's Battle! Test your skills by throwing fireballs into Bowser’s nets to become the ultimate champion. This inflatable Bowser stands at 42” tall and includes two 3" fireballs for your thrilling battles. For added stability, simply fill the base with water. Prepare for endless fun with friends and family with this engaging game available for $39.99.


Experience the thrill of The Super Mario Bros. Movie with the Mario Rumble R/C Kart Racer! This fully functional 2.4GHz remote control vehicle offers an impressive range of 100 feet. Watch as Mario's head and hands move dynamically when the kart turns, while the tail pipes light up and rumble, perfectly capturing the magic of the movie. This R/C requires 8 AA batteries (not included). Get this exciting R/C Kart Racer today for $49.99.


About Nintendo and Illumination’s The Super Mario Bros. Movie


Showcasing an all-star lineup to voice the iconic pop culture characters, THE SUPER MARIO BROS. MOVIE stars Chris Pratt (Jurassic World franchise), Charlie Day (It’s Always Sunny in Philadelphia, The Lego Movie), Anya Taylor-Joy (Last Night in Soho, The Queen’s Gambit), Keegan-Michael Key (Key & Peele), Seth Rogen (Neighbors, An American Pickle), Jack Black (Kung Fu Panda franchise) and Fred Armisen (Wednesday, Portlandia).


The movie tells the story of two Brooklyn plumbers who are brothers and best friends: Mario, the brave one with the “let’s-a go” attitude, and the perpetually anxious Luigi, who would prefer to go nowhere. We open with the Super Mario Brothers reckoning with their struggling plumbing business, and wind up in a whirlwind adventure through Mushroom Kingdom. Through their journey, we meet a cast of familiar, lovable characters, ultimately uniting to defeat the power-hungry villain, Bowser. The Super Mario Bros. Movie takes what millions of gamers worldwide have loved for over three decades and levels it up to a new and breathtaking cinematic experience.

 

Generating over a billion dollars around the world, The Super Mario Bros. Movie is available in Digital, 4K Ultra HD, Blu-ray™ and DVD versions with all-new bonus features as THE SUPER MARIO BROS. MOVIE ‘POWER UP EDITION,’ in the US and Canada, from Universal Pictures Home Entertainment.


About Illumination

Illumination, founded by Chris Meledandri in 2007, is the entertainment industry’s leading producer of event-animated films, including The Super Mario Bros. Movie, the first film of 2023 to earn more than $1 billion worldwide, Despicable Me—the most successful animated franchise in cinematic history—as well as Dr. Seuss’ The Lorax, Dr. Seuss’ The Grinch and The Secret Life of Pets and Sing films. Illumination’s revered studio library includes three of the top 10 animated films of all time.


In April 2023, Nintendo and Illumination’s The Super Mario Bros. Movie opened to a staggering $377.5 million worldwide—the biggest animated global film opening weekend of all time—and set new records as the biggest opening weekend in Illumination history, the biggest domestic, international and global opening of 2023 so far, the biggest Easter weekend opening ever and the biggest video-game adaptation opening ever.


Illumination is now responsible for the two biggest animated opening weekends of the pandemic era, and The Super Mario Bros. Movie is currently the highest grossing film, in any genre, of 2023.

Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $9 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures. Illumination’s upcoming films include Migration in December 2023 and Despicable Me 4 in summer 2024.


About Nintendo

Nintendo Co., Ltd., founded in 1889, and headquartered in Kyoto, Japan, has created characters and game series that have become household names worldwide, such as Mario™, through its integrated hardware and software business. From the launch of the Nintendo Entertainment System™ in 1983, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world.


About Universal Products & Experiences

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation.  

More information is available at universalproductsexperiences.com


About JAKKS Pacific, Inc

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, headquartered in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products, with best sellers such as Super Mario figures, plush and playsets. All products will be available online or in retail stores nationwide.

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